As Brazil kicks off its 2024/2025 coffee harvest season, industry analysts are optimistic that increased supply may drive global coffee prices down — a welcome prospect for consumers in the United States and beyond.
The harvest is already in full swing across Brazil’s key coffee-producing states, including Minas Gerais, Espírito Santo, Bahia, and São Paulo. According to projections from Brazil’s National Supply Company (Conab), this year’s production could surpass 58 million 60-kg bags — a sharp rebound from the droughts and frosts that hampered yields in previous seasons.
Favorable weather and strong productivity forecasts are contributing to this robust outlook. As more coffee beans make their way to both domestic and international markets, the increased supply is expected to put downward pressure on prices. This could translate to more affordable coffee beans and ground blends on U.S. grocery store shelves in the coming months.
Market dynamics are also being influenced by currency fluctuations. With the Brazilian real gaining strength against the U.S. dollar, exporters may find reduced incentive to sell abroad, leaving more stock available for domestic sale. This internal competition within Brazil could further support global price stability.
For coffee roasters and distributors in the U.S., the timing couldn’t be better. Global coffee prices have remained high due to supply chain disruptions and crop losses in recent years. A strong Brazilian harvest may help balance supply and demand — easing the financial pressure on businesses and everyday coffee drinkers alike.
Despite the promising figures, Brazilian producers remain cautious. Rising production costs and the need for long-term policy support continue to pose challenges. Nonetheless, the current scenario marks a potentially stabilizing chapter for the global coffee market — with Brazil once again playing a central role.